Health Trajectory
See exactly where your client stands
Show your clients where they are now — and where they could be. The trajectory chart maps their health history against future scenarios, making the case for change clear and personal.
Launching 2026 — 20 Founder Seats Available
Build capability so you can thrive well into old age. Invite clients to complete a quick health form. Instantly receive a visual PDF report packed with insights — so you can prepare with confidence, deliver personalised care, and generate new revenue.
Health Trajectory
Show your clients where they are now — and where they could be. The trajectory chart maps their health history against future scenarios, making the case for change clear and personal.
HealthDataLab
A professional investment, not a subscription. Our platform gives practitioners structured tools to manage client health data, generate professional reports, and track outcomes over time.
Clients complete a 4-minute health form. You instantly receive a detailed visual PDF report — ready before the first consultation.
Track your clients' health journeys over time. From dietary habits to energy levels, see clear visual snapshots of their progress.
Like having a team of specialist consultants available 24/7. Includes Herbal Medicine Advisor, Supplement Advisor, Diet & Nutrition Planner, and Clinical Diagnostics Support.
HealthDataLab
Simple onboarding. Clear reports. Continuous progress tracking.
Share a simple link. Your client fills in a 4-minute questionnaire covering their health history, lifestyle, and well-being.
Instantly receive a detailed PDF report with visual health data. Review it before the consultation to prepare with confidence.
Monitor your client's progress with visual snapshots over time. Guide their journey with data-driven insights.
Health Metrics Dashboard
Your client's biological age versus their real age — in one glance. When they see that gauge, something clicks. It's no longer abstract advice. It's personal, visual, and impossible to ignore.
BMI, waist-to-hip ratio, aging rate — all calculated automatically from the health form. You don't crunch the numbers. You deliver the insight.
Give your clients thisSample Report
Each report gives you a clear visual snapshot of your client's health — ready before you even meet.
AI Health Suite
Included in your membership. Instant second opinions, protocol generation, and business strategy.
Herb interactions, contraindications, and protocol suggestions. Like a herbal pharmacopoeia that talks back.
Evidence-based supplement protocols, dosing guidance, and brand-agnostic recommendations.
Personalised dietary frameworks for clients based on their longevity report results.
Differential assessments, symptom pattern exploration, and second opinions before consultations.
Marketing on a shoestring, pricing consultations, and overcoming the fear of visibility.
Strategic business planning, revenue optimisation, and scaling beyond solo practice.
See It In Action
A walkthrough of the platform — from sending the health form to reviewing your client's visual report.
What Practitioners Say
I used to spend half my evening cross-referencing herb interactions in three different textbooks. Now I just ask the Herbal Advisor and get the contraindications, the alternatives, and the dosing all in one go. It’s given me back my evenings — and honestly, my confidence with complex cases.
Sarah Lindgren
Medical Herbalist, Byron Bay
The longevity reports completely changed how I run initial consults. Clients walk in and I already have a data-backed starting point instead of spending the first 45 minutes on intake. One client told me it was the first time a practitioner actually showed her what was going on, not just told her.
James Kowalski
Naturopath & Nutritionist, Melbourne
I’ve been practising for over 20 years and I was skeptical about another tech platform. But the supplement advisor genuinely surprised me — it flagged an interaction I’d missed between a client’s thyroid medication and a zinc protocol I was about to recommend. That alone justified the subscription.
Diane Hargreaves
Clinical Nutritionist, Bristol
Who's Behind This
Matthew — Naturopath, iridologist, and founder of IRISLAB.com. 15+ years building tools for holistic health practitioners.
From IRISLAB.com to HealthDataLab — two decades of building tools for natural health practitioners. We understand that every client is a unique tapestry of genetics, lifestyle, and health history.
0
Founder seats
0
Launch year
Secure, efficient, and organised client consultations at your fingertips.
Learn moreYour holistic expertise augmented with a virtual assistant designed to streamline communication and client care.
Learn moreSeamlessly connect your iridology practice with HealthDataLab's visual health mapping tools.
Learn moreFounding Cohort
We're onboarding our first 20 practitioners with hands-on support and pricing that won't change.
No generic sign-up flow. We'll set things up together and make sure you're comfortable before your first client uses it.
Your feedback goes directly to the people building this. You'll help us get the details right for practitioners like you.
Your founding rate stays with you, even as prices change. Plus an extra year free while we're still in beta.
Pricing
Choose the programme that fits where you are. Most practitioners start with the Course.
Just starting out? We built this for you.
then £19/mo after 3 months
3 report credits/mo
Mini course: "Your First 10 Longevity Clients"
AI Practice Growth Advisor
Basic AI Health Advisor
Community (view only)
No risk, no pressure, no judgement. Use the tools, learn the basics, build your confidence.
Platform tools only. No course, no certificate, no community.
Cancel anytime
15 report credits/mo
Client management & progress tracking
Async client chat
Full AI health chatbot suite
Everything you need to run your practice with AI — no extras.
Full 12-week longevity practitioner training with platform access, certificate, and AI tools.
or 3 × £199 · ~£50/mo effective
12-week course (recorded + live sessions)
Holistic Longevity Practitioner Certificate
30 report credits/mo for 12 months
Full AI suite: Health, Herbal, Supplement, Diet, Diagnostics
AI Practice Growth Advisor
Client management, tracking & async chat
Full course community access
Certificate preview — Sample image coming soon
30-day money-back guarantee · Super Early renewal: £39/mo (locked for life)
Everything in the Course, plus direct access to Matthew. Start on the right trajectory — reach altitude faster.
or 6 × £250 · ~£125/mo effective
Everything in the Course tier
1 × 30-min 1-on-1 call with Matthew per month
Weekly group case review sessions
Enhanced AI Business Advisor
Unlimited report credits
Priority support + early access to new features
30-day money-back guarantee · Super Early renewal: £79/mo (locked for life)
Super Early and Founding Member pricing is locked permanently — your rate never increases, even if you change tiers. Free iridology add-on included when it launches.
| Launchpad | Minimum | Course | Signature | |
|---|---|---|---|---|
| Report credits | 3/mo | 15/mo | 30/mo | Unlimited |
| Client management | — | ✓ | ✓ | ✓ |
| Progress tracking | — | ✓ | ✓ | ✓ |
| Async client chat | — | ✓ | ✓ | ✓ |
| AI Health Advisors | Basic | Full suite | Full suite | Full suite |
| AI Practice Growth | ✓ | — | ✓ | ✓ |
| AI Business Advisor | — | — | — | Enhanced |
| Course access | Mini course | — | Full 12-week | Full 12-week |
| Certificate | — | — | ✓ | ✓ |
| Community access | View only | — | Full access | Full access |
| 1-on-1 calls with Matthew | — | — | — | 1/month |
| Weekly group sessions | — | — | — | ✓ |
| Eff. monthly cost | Free → £19 | £99 | ~£50* | ~£125* |
| Year 2+ renewal | £19/mo | £99/mo | £39/mo* | £79/mo* |
* Super Early / Founding member rates shown. Standard rates may differ.
Introduction & Foundations
Topic details TBC
Understanding Longevity Markers
Topic details TBC
Health Data Interpretation
Topic details TBC
Client Assessment Frameworks
Topic details TBC
Nutrition & Dietary Planning
Topic details TBC
Supplement Protocols
Topic details TBC
Herbal Medicine Integration
Topic details TBC
AI Tools & Technology
Topic details TBC
Client Communication
Topic details TBC
Practice Growth Strategies
Topic details TBC
Case Studies & Application
Topic details TBC
Certification & Next Steps
Topic details TBC
For Individuals
No practitioner needed. Order a personal health assessment and track your longevity journey over time.
One comprehensive longevity health assessment.
Up to 4 reports per year. Track your progress over time.
Just £5.00 per report